Management remains on track to launch a number of additional products and product lines in domestic and international markets later this year. Other launches included Reign Orange Dreamsicle in Puerto Rico a second SKU in Bolivia with Monster Energy Zero Ultra Fury Mean Green in El Salvador Juice Monster Pacific Punch and Monarch in many EMEA countries Monster Energy Super Cola in Japan Pipeline Punch in Taiwan, Hong Kong and Macau and Ultra Paradise and Ultra Fiesta in many countries. In Canada, it launched two products - Monster Punch Papillon and Monster Punch Khaotic - in the second quarter. It also updated the name of Blue Agave to TrueBlue. In the second quarter, it refreshed the can graphics for its Rehab Monster brand family and the Full Throttle line. The company’s product launches in the United States in the first half of 2021 mainly occurred in the first quarter. ![]() Product launches across the Monster family will likely drive the company’s overall top and bottom lines. Management is optimistic about strength in the energy drinks category with the Monster Energy brand growing significantly. Sales for the company’s energy brands, including Reign, rose 8.6% in the same 13-week period. According to Nielsen, sales for the energy drinks category, including energy shots, increased 14.2% year over year for the 13-weeks ended Jul 24, 2021. The segment’s sales included a positive impact of $35.5 million from favorable currency rates. In second-quarter 2021, the Monster Energy Drinks segment’s net sales advanced 33% year over year. We note that the company offers a wide range of energy drink brands such as Monster Energy, Java Monster, Cafe Monster, Espresso Monster, Monster Energy Mule, Juice Monster Pipeline Punch, Juice Monster Pacific Punch, Juice Monster Mango Loco, Monster Ultra Paradise, and Monster Hydra Sport. Monster Beverage has been experiencing continued strength in its energy drinks category, which is driving its performance. These are likely to keep affecting the company in the near term. ![]() Logistics issues, including shortages of shipping containers and global port congestions, higher input costs and freight inefficiencies have been a threat to margins. However, we cannot ignore the headwinds arising from supply-chain disruptions, which have been plaguing the industry. It remains committed to product launches and innovation to boost growth. Product innovations play a significant role in the company’s success. The company’s sales in second-quarter 2021 benefited from continued strength in its energy drink category, particularly the Monster Energy brand. Monster Beverage Corporation MNST has been resilient in a tough market, owing to strength in its energy drinks business.
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